If you’re an online course creator and you’re overwhelmed at all the tech side of promoting your course or how to get your message out there, or how to get people to buy from you, then this is what you’re going to want to learn today.
People get a bit overwhelmed and tend to run in the opposite direction when we talk sales funnels, but that’s what we’re going to be talking about today, right?
What I want to do is to help reduce the overwhelm for you when it comes to sales funnels.
Some people don’t like that word. They go “Sales funnels, that’s not very relational. Oh!”
You’re in business, you’re in business to make sales. Where the relationship comes in with people who will be your students one day, we hope, is through the sales funnel.
What the sales funnel do is that actually is an avenue to build that know, like and trust factor, because at the moment, you’ve got this great program, this great course that nobody may know about or a very few people know about, and you need to get it at them.
Let’s Talk About Lead Magnets
They need to know about you. That’s the first step in the funnel, is getting them to know you.
There’s a few aspects to a funnel, and that first tip are lead magnets. A lead magnet is where you provide something of great value to your potential student that they’re going to want.
They’re going to give you their e-mail address in exchange for this information. I don’t know if you’ve got the new Facebook page layout. That’s just been released globally. It’s been out in a few countries for a little while, but globally it’s just really kicked off.
Facebook, finally enough, as it does, has changed things up again. Now, our Facebook pages are allocated in the tabs. There’ll be a tab there for videos, a tab for posts, and such. It’s not just scrolling of who.
Again, that just highlights the importance of getting people’s e-mail addresses, because Facebook could do anything to your page at any time.
It could even go missing.
It could be deleted.
You need to get people’s e-mail addresses, and that’s the first step in the funnel where people get to know you and they provide their e-mail address in exchange for a great piece of information that they’re looking for.
Ideally, the lead magnet, people also go, “How do I create a lead magnet? What would a lead magnet be? What would I do?”
A great pro tip when it comes to lead magnets is that it’s aligned with your core offer.
Say, you do CrossFit, and you’ve got a program about CrossFit Training, the actual physical exercises. Don’t make your lead magnet about diet, because you’re talking about diet, and then in your core offer you’re talking about physical exercises.
Keep your lead magnet consistent and have it splinted down from your core offer that it’s going to be talking about exercises as well.
Keep it consistent to the program that you want to be selling to your students. That’s where we start. That’s where people get to know you, and that starts building the relationship, it starts building the trust.
Once you’ve got their e-mail, you deliver them that lead magnet that’s got the great information that’s going to help them transform their life just that little bit. Overcome a burden or whatever it is that’s keeping them awake at night or a problem that they want to solve.
You’re giving them that information and they’re going, “Wow! I love what this person had to say. They’re in authority in this area. I’m going to listen to them.” You deliver them your lead magnet.
Follow Up With An E-mail Series
The next step is you’re going to be following up with e-mail series. In this e-mail series, you’re going to be developing the relationship and also giving them some extra great information about other areas that they might be stuck in.
This e-mail series will again provide value to hem, help them overcome their pain point, but also build that relationship, build trust. After you’ve sent them an e-mail or two, that’s when you can introduce them to your core offer, “Hey! If you loved this information, this lead magnet, you’re going to love my program Great Abs for CrossFit Trainers.”
I don’t know. Great abs would be awesome. Wouldn’t it? Yeah!
Introduce your core product to them and get them to transition over. Give them some information about what’s in the core product and warm them up that way.
The sales funnel and the lead magnet is the start of the relationship between a person who doesn’t know you at all, to someone who’s going to be a raving, raving students, who’s going to be telling other people about your program and products.
I know a lot of people get caught in the tech and they overwhelm. You’ve got a fantastic program, but you’re just lost in the world of tech, there’s WordPress, and there’s all the plugins that go… 20,000 WordPress plugins that go with it.
Then there’s how do you deliver the course. Then there’s your check out. Then there’s your landing pages. Then, like we said, e-mails. How do you organize all of that?
That’s where I want to help you. I’ve helped business owners sell their products online that have generated multiple six figures. I know a bit about what I’m talking about here.
I’ve worked at the backend and I know the tech stuff, and I know how I can reduce the overwhelm for you. There’s just a couple of tools that you need to invest in, and they’re not expensive tools.
Some people might look at one of these tools, say, for example, ClickFunnels. I love ClickFunnels. It does it all. You can get started with that for just $97. That’s a sideline thing.
If you’re running an online business, you need to put so me money into it. What people will do is they’ll spend $20 a month on these two, and then another $20 a month on this one, and another $20 a month on this one.
Then you got three different things going on that band-aids, sticking all these things together. Whereas just if you invest in just one tool that ends up being that same price, it just streamlines it.
You can get your courses up and running and sold in as little time as possible. That’s what we want. We don’t want you to be banging your head against every wall going, “Oh! Should I use this tool? Should I use this plugin? Should I use this platform?” You want to get your programs up and running so that you can just start promoting them.
Get them out to your potential students and get your message heard.