We hear a lot about all new entrepreneurs, startups and all that fascinating stuff. Innovative ideas, great products, and wonderful solutions for people around the world, we see a huge expansion in the self-employed status of people, everyone is ready to initiate their first step towards Entrepreneurship.
Starting up with a plan.
Getting a product or service ready is the first ladder that startups and business entrepreneurs count on, and once this is taken care of, the second and the most important factor of a business is to make people aware of the fact that “yes we exist”. This is where marketing comes in the pictures, a planned strategy is placed on the table and a team is prepared to execute the plan, the teams can be in-house or outsourced to companies, outsourcing helps in cutting the cost and the hassle. The majority of the marketing plans consist of mentioned below areas.
- Internet Marketing
- Direct Marketing
- Paper Media Marketing
- Television Media Marketing
- Outbound Marketing
And few others, in all these marketing strategies, Internet marketing is one of the widely used systems, as the world is moving towards digital media, so more the users more the business opportunity.
Understanding Internet Marketing
Internet Marketing is further divided into various services which include, SEO (Search Engine optimization), SMO (Social Media Optimization), PPC (Pay Per Click), Affiliate Marketing, Email Marketing and few others. Among these services, SEO is majorly used by almost all the business which rely on internet visitors.
SEO in a layman’s Language.
To make it simple, SEO services is like a Mall, where all the websites acts as a store which is lined up, the probability of a visitor to visit a store would be the stores which come first when a visitor Walked in the mall, likewise on a search engine, an end-user marks the entry by searching for a product or service, and becomes a visitors, on the results we see a list of websites listed, all those acts as store, now the probability is that the visitor would enter on the website which comes first to his sight and probability of getting Sales converted would be higher. As now we understand the basic idea of SEO, we also understand why SEO services are required.
Hunt for SEO amateurs.
This can be tricky, when we start off with a business, the most crucial part is to get the plan executed as per the time frame, be it product launch, be it marketing, meeting the gap between requirement and supply, or any other part of the flow chart, any delay can invite a loss, which has even made ventures to re-think on the strategies, however, the major loss is the loss of time, which can not be recovered. So getting the right person is very crucial. If we listen to industry experts, according to them, instead of hiring an executive or a team, startups should opt for outsourcing the business to some agency, however this too is difficult at times, which agency should be considered, Big agencies are least bothered to take on the small budget projects, small organizations are hard to believe in, so who should be considered as the reliable agency. Well for that an exhaustive research is required, a background check with previous clients, testimonials, and most importantly which almost most of the end users fail to see is to check where the agency’s in-house website is ranking, apart from this a complete strategy should be discussed in detailed to understand what the agency is planning to do.
We have gone through some points on how and why Business should focus on Marketing part, and which part should be the most important.